Tagline: Bringing Nature to Your Doorstep: Store of Fullness - Your Green Companion!
Store of Fullness (SOF) in Pune provides fast and affordable plant delivery to your doorstep within 24 hours. Explore and order from a wide selection of plants.
Enjoy our special "Plant Caretaker model”, where local plant enthusiasts in your area take care of plants for compensation, creating a supportive community.
Orders are promptly and securely delivered by our trusted partners, ensuring that your green companions arrive in excellent condition.
Mission: Bringing nature to you by delivering quality plants, making life greener and happier for everyone.
Vision: To lead in spreading the joy of plants, connecting people with nature for a healthier and more sustainable future.
Store of Fullness made plants affordable by sourcing directly from manufacturers and wholesalers. We aim to bring nature closer to people with a “plant caretaker model” and convenient home delivery in 24 hours, making it easy for customers to enhance their living spaces and well-being.
Store of Fullness primarily offers a variety of products, with a focus on plants including indoor, outdoor, and table plants. Our main service is a 24-hour home delivery facilitated by our unique plant caretaker model.
Let’s say the price of a plant is ₹100
| Category | Amount | Details |
|---|---|---|
| Product Price | ₹100 | Base price of the product. |
| Wholesale Price | ₹70 | Cost at which the product is acquired from wholesalers. |
| Cost of Goods Sold (COGS) | ₹70 | The total cost of producing or purchasing the product. |
| Gross Margin | ₹30 | The profit margin before deducting other costs. |
| Net Revenue | ₹100 | Product price after deducting costs (excluding GST). |
| Delivery Charges | ₹10 | Additional charges for home delivery. |
| Marketing Expenses | ₹5 | Costs related to advertising and promotion. |
| Compensation to Plant Caretakers | ₹5 | Amount given to plant caretakers for each plant. |
| Total Operating Costs | ₹85 | The sum of COGS, delivery charges, and marketing expenses. |
| Total Operating Costs + Compensation | ₹90 | Including compensation to plant caretakers. |
| Operating Profit | ₹10 | Net revenue minus total operating costs (including compensation). |
| Profit Margin (%) | 10% | The percentage of profit relative to the product price (including compensation). |
| Net Profit | ₹10 | Operating profit after tax deductions (excluding GST and compensation). |
| Monthly Sales (100 units) | ₹10000 | Net revenue multiplied by the number of units sold. |
| Monthly Gross Profit | ₹1000 | Gross profit multiplied by the number of units sold. |
| Monthly Net Profit | ₹1000 | Net profit multiplied by the number of units sold. |
We ensure a swift delivery within 24 hours of your order. Our plants come from wholesalers and friends/family who care for them. When you order, we check availability in our WhatsApp group. Delivery is quick, taking about 7-8 hours if the plant is nearby or 12-15 hours if from our warehouse. We charge a nominal 50 rupees per plant for delivery, included in the plant price, still lower than retail.
Store of Fullness had some challenges, like high costs for plant caretakers and potential issues with packaging and wholesale dependencies caused very less profits.
There were also issues with operations and scalability. They're looking into solutions, like optimizing operations and exploring better pricing and delivery methods, to overcome these obstacles.